COMMUNITY

#BLACKMEXICANS

 Over the summer, the IDENTITY team explored the history and migration patterns of Black Seminoles, Mexican and Indigenous foodways and how Juneteenth is celebrated in both Texas and Mexico. We're honored to help tell the story of #BlackMexicans and preserve these stories through the #TacosofTexas Podcast.

Listen to Black Mexicans on the Tacos of Texas Podcast, where ever you get your podcasts.

Black Mexicans, Part 1: Tracing the foodways of Black Seminoles and Mexicans in Texas and Mexico. (Juneteenth in Bracketville, TX) Release date: October 24, 2023

Black Mexicans, Part 2: Tracing the foodways of Black Seminoles and Mexicans in Texas and Mexico. (Juneteenth in Nacimiento, Coahuila, Mexico) Release date: October 31, 2023

Black Mexicans: Tracing the foodways of Black Seminoles and Mexicans in Texas and Mexico. 

There is so much untold and uncovered history of the African diaspora, especially that within the lineages of slavery. Food can signal a variety of possibilities within history, and in this episode, we examine the melding and the migration of Black Seminoles across Texas and into Mexico. We join Windy Goodloe and Corina Torralba Harrington, both descendants of Black Seminoles and of Mexican heritage for a Juneteenth celebration in Brackettville before making a pilgrimage to Nacimiento de los Negros in Coahuila, Mexico. We uncover their connecting points, foodways, and how they are preserving and continuing their culture and history.


Photos are from Nacimiento de los Negros in Coahuila, Mexico and Brackettville, Texas.


Beach Workout 

Client: 7-Eleven/Laredo Taco Company 


Whether it’s funny or quirky or something that hooks your fans, followers or audience, brands need to bring unique and exciting ways to engage with them. From memes to food trends or making light of the ever trending influencer marketing campaigns, we produce shorts and reels from start to finish. 


With the taco series we developed for LTC, we re-created a beach, workout ala the famous Rocky movie beach sequence. Slow-motion running in the sand, pull ups at the beach, dumbbell curls but with tacos course. You know it. You probably wanted to do it yourself. And at the end of your workout the best reward are Mexican protein bars, a.k.a. Bean & Cheese tacos.


  TACOS OF TEXAS PODCAST

  Wins Gold Award at 2nd Annual Signal Awards

We're excited and honored to be recognized among great podcasts from across the U.S. through the 2nd Annual Signal Awards. The Tacos of Texas Podcast won the Gold for the episode, Thank You Jesus. The episode raises awareness of the harsh working conditions of migrant farm workers and helps people understand who cultivates their food. Listen to full episodes here.


NEW YORK, October 10, 2023 – The Signal Awards, celebrating the world’s best podcasts, today announced the Winners for its second annual honors. Some of the world’s most influential, entertaining and informative voices are taking top prizes, including Michelle Obama, Oprah Winfrey, Eva Longoria, Kit Harington, Kevin Hart, Hoda Kotb, Doja Cat, QuestLove, Jill Scott, Julia Louis-Dreyfus, Ashley Johnson, Jon Stewart, Ed Helms, Snoop Dogg, Björk, Steve Yeun, Kevin Pang and Miranda Keeling. Notable podcasts such as HBO’s The Last of Us Podcast, The Slowdown, Netflix is a Daily Joke, Operation: Tradebom, And That’s Why We Drink, Growing Up Powerful and She’s a 10 Times 5 are also receiving Gold Awards for exceptional work. Read more…



Laredo Taco Company

"YO SOY EL TACO"

Identity Productions was hired by Laredo Taco Company and 7-Eleven to produce and deliver a muy tasty commercial for the Houston market.  We developed and produced the creative strategy, voice talent acquisition and script writing, production and final execution. Being from Texas, we take pride in telling stories that are important to people of the Lone Star State.


#SOMOS RAM

Whether you feel it in the music, food, or at home – the experience of being Latino can be in English, in Spanglish, online, at work, in colors, in sabores, and of course truck culture, that together create endless ways we elevate our own culture, our creations and our character. Hosted by native Texan & cultural storyteller, Mando Rayo will explore stories that on what it means to be Latino in Texas and how Ram Trucks is part of that story. Stories of creators, entrepreneurs, foodies, chefs and change-makers and being Latino are stories America, and of course, we elevate everything con estilo. Through this series, Mando will drive throughout Texas in a Ram Truck and explore people, culture and the stories that truly represent the state of Tejas. 
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Tex-Mex Queen is back with Vianney Rodriguez

Recipe developer Vianney Rodriguez of Sweet Life Bake celebrates and shares her colorful South Texas culture with through Tex-Mex food, cooking and stories. In Season 2 of #TexMexQueen, you'll learn how to make simple recipes at home from guacamole, margaritas, chilaquiles, breakfast tacos y más!

The Tacos of Texas Podcast is back!

Third season of “Tacos of Texas” explores taco culture in Texas by reconnecting people to the history and roots of Texas & Mexican foodways. 

The “Tacos of Texas” podcast returns with a third season of examining Texas taco culture and the connective tissue between the people, foodways and the issues that are rooted in the culture. 


Taco journalist, food explorer, street ethnographer and podcast host Mando Rayo travels across Texas and Mexico to uncover the stories behind the tacos. Season tres of the award-winning podcast features conversations around redefining what we know about Tex-Mex, honoring the strong hands of our matriarchs, culturally relevant foods in elementary schools, indigenous cooking methods and understanding the migration patterns of Black Mexicans during a Juneteenth pilgrimage, among others.

LISTEN TO SEASON 3 HERE

TACOS OF TEXAS WINS AWARDS

Congratulations to the “Tacos of Texas” podcast on winning the “Listener's Choice” and “Bronze” Signal Awards from the same people who brought us the internet-focused Webby Awards.


Recognition went specifically to the episode “Austin's Taco Mile” – about Austin’s unsung “Taco Mile” on Rundberg Lane, which serves up some of the most authentic tacos in the area. In the episode, hostMando Rayoexamines how this hidden gem of a taco scene reflects Austin’s segregationist history, changing demographics, and the plight of immigrants in Austin. Former Austin City Council member and newly sworn-in U.S. RepresentativeGreg Casaris featured in the episode, which originally dropped Dec. 6, 2021.


The Signal Awards received nearly 1,700 entries for its dozens of awards, which were divided across four categories: individual episodes, limited series and specials, shows and branded shows and advertising. Winners were announced Jan. 10.


“The Signal Awards were created to lift up and showcase the podcast industry’s diversity and depth, while also helping the community of listeners and fans find new shows and celebrate the existing ones they love,” Deondric Royster, the managing director of the Signal Awards, said. “We congratulate the winners on their success and also thank the podcast-listening public for enthusiastically engaging in the very first year of our awards.”


Story by Erin Geisler