Client: ram trucks

Project: somos ram

City: austin, Texas

From farm to taquería, travel with Mando Rayo to see how a James Beard Emerging Chef Award Winner, Edgar Rico cultivate authentic Mexican flavors. #SomosRam

Whether you feel it in the music, food, or at home – the experience of being Latino can be in English, in Spanglish, online, at work, in colors, in sabores, and of course truck culture, that together create endless ways we elevate our own culture, our creations and our character. Hosted by native Texan & cultural storyteller, Mando Rayo explores stories that on what it means to be Latino in Texas and how Ram Trucks is part of that story. Stories of creators, entrepreneurs, foodies, chefs and change-makers and being Latino are stories America, and of course, we elevate everything con estilo. Through this series, Mando will drive throughout Texas in a Ram Truck and explore people, culture and the stories that truly represent the state of Tejas.